RA experts: fundraising

Weekend-long art business course

Courses and Classes

  • 27 January 2018, 10am — 5pm
  • 28 January 2018, 10am — 5pm

Book now

Fundraising is an essential activity for any arts and cultural organisation and critical for both private and public, as well as big and small institutions. The boundary between art and commerce is linked with creativity and innovation. This course de-mystifies fundraising and considers how it contributes to an organisation’s success.

The history of art is also the history of patronage. From the Medicis in Renaissance Florence, to Peggy Guggenheim in the 20th century, patrons, philanthropists and supporters of the arts have shaped our museums and allowed cultural institutions to survive and grow.

Today, raising funds is an essential skill for anyone working in the arts and cultural sectors –both in major art museums and smaller not-for-profits. Arts development and the search for a portfolio of funding opportunities is also relevant for existing commercial companies, as well as start-ups and entrepreneurs. In a competitive environment, successful fundraising is often the difference between stagnation or innovation and growth. Being able to fundraise successfully is critical across most sectors of the economy, but especially the case in the arts where it can secure the future of the organisation.

This course will cover a broad spectrum of arts development – from individual giving, applying for grants from trusts and foundations, to working with corporate partners.

Combining a series of theoretical lectures with case studies and practical workshops, the RA’s first-ever course dedicated to arts fundraising will cover:

• The history of great philanthropists of the arts and what we can learn from them
• How to tell the story of your arts institution so it resonates with potential supporters
• How to find people who want to support your work and organisation, and discover what motivates them
• How to write about your project in a compelling way
• How to create a culture of philanthropy and motivate a board of trustees
• How the arts borrows practices from other industries
• How the arts can inform industries and organisations which depend on creativity

The RA has retained its independence since it was founded in 1768. In a unique opportunity to learn from practitioners in the field, in the historic setting of the RA, this course will be taught within the context of a privately-funded institution which is led by artists and funded by art lovers.

This course forms part of a wider series of RA Expert courses. Others include:
RA experts: art on paper
RA experts: events

● Fully booked

● Cancelled

  • 27 January 2018, 10am — 5pm
  • 28 January 2018, 10am — 5pm

The General Assembly Room, Burlington House, Royal Academy of Arts, Piccadilly

£360. Includes all materials, light refreshments at the beginning of each day, and a social drinks reception at the end of the first day.

Book now